SharkNinja Australia Review: Two Brands, One Company, and the Products That Actually Earn the Hype
SharkNinja is not one brand. It is two brands engineered for two different rooms of the house — and that distinction matters when you are deciding where your money goes.
The company started in 1994 as Euro-Pro, selling steam cleaners before launching Shark in 2007 with vacuum technology aimed directly at Dyson, and Ninja in 2009 with a blender that undercut premium competitors on price and performance.
Shark: the cleaning and hair-care arm
Shark FlexStyle Air Styling & Drying System — ~$399–$499
* The FlexStyle is a 2-in-1: the body bends at the middle to convert from a curling styler to a conventional hair dryer, which the $999 Dyson Airwrap does less convincingly.
* It comes with four to six attachments depending on the model, four heat settings, and three airflow speeds.
* Adore Beauty’s tester found it could take fine, short hair from wet to tousled curls in about 20 minutes with practice, and called it a “worthy hair-vestment” under $500.
* The honest caveat: fine or short hair does not always catch the airflow on the first pass, and the owner rating sits around 3.8 — lower than the Airwrap’s reputation suggests. At roughly a third of the Dyson’s price, though, the trade-off is easy to justify for most buyers.
* Verdict: the most defensible Shark purchase for anyone who wants wet-to-dry styling without Airwrap money.
Shark Cordless PowerDetect Clean & Empty System — ~$799 (20% OFF)
* Independent Australian testing measured the PowerDetect at up to 380 air watts in Boost mode, compared to the $1,599 Dyson Gen5detect’s 262 air watts.
* The Clean & Empty station self-empties and reverse-cleans the vacuum by blowing air back through it, and the unit converts to a handheld with up to 60 minutes of runtime on lower settings.
* Verdict: if you have carpets and a Dyson budget, this is the Shark product that outperforms its price bracket on raw suction.
Ninja: the kitchen arm
Ninja CREAMi — ~$349–$699 (depending on model and retailer)
* The CREAMi does not blend. It freezes a pre-mixed base for 24 hours, then spins it into ice cream, gelato, sorbet, or smoothie bowls in a few minutes.
* Since it landed in Australia in January 2025, it has gone genuinely viral: Taste.com.au’s team now uses theirs “a few times a week — even more in summer,” and one editor called the ability to turn canned pineapple into sorbet “incredible”.
* Verdict: the most fun appliance in the Ninja range, and the one most likely to actually stay on the bench.
Ninja Air Fryer — the category leader ~$399.99
Ninja Crispi Pro 6-in-1 Countertop Glass Air Fryer * Ninja holds 23% of the Australian air fryer market and has won Canstar’s Most Satisfied Customers award for air fryers four consecutive years (2023–2026).
* Verdict: if you are buying an air fryer in Australia and do not already own one, Ninja is the default for a reason — not because it is the cheapest, but because the reliability and satisfaction data are consistent.
→ Shop both brands
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